Work Experiences

Product Designer

Compendiem Design Agency, DEC 2021 - PRESENT

  • End-to-end product design across different platforms, including SaaS, mobile, and desktop across various industries like energy, tech, project management, and educational sectors, ensuring user-centric solutions that align with business goals and user needs.

  • Conducted user research using both qualitative and quantitative methods to uncover key insights and develop personas, user journeys, and low to high fidelity prototypes that resonate with users.

  • Led collaborative design thinking workshops and with with cross-functional teams including product managers, UX/UI designers, and software engineers to develop innovative and efficient design solutions, resulting in significant improvements in user engagement, task completion rates, and overall product effectiveness.

Product Designer

Maryam Yazdi LLC, JUL 2020 - PRESENT

Selected clients: Honda Motor Company, EquiCharge, VITL Health Care, Intrepid Healthcare, Manifest MedEx, Uncommon Bold, Innovation Scientists, Digital Vert Agency, Beekman Social Marketing Agency, Southern California University, etc.

  • Worked in agile environments across diverse industries including retail, energy, healthcare, and marketing to build digital software across mobile, desktop and SaaS platforms¿

  • Conducted quantitative and qualitative user research including interviews, surveys, and usability testing, to ensure a user-centered product development approach¿

  • Collaborated with with multidisciplinary teams to conduct persona, journey map, card sorting, sketching, wireframing, low to high fidelity designs, prototyping, and usability testing.o

  • Created design systems and responsive components, for various devices, like phones, tablets, and desktops using clients' brand style to keep the design consistent.

Other Work Experiences

Associate Professor of UI/UX and Graphic Design

University of Minnesota Duluth, AUG 2019 - PRESENT

Trained 500+ design students in UX/UI and visual design empowering them to apply design thinking to real-world problems.

  • Earned consistent top student feedback scores, reflecting my solid design expertise, leadership, and communication skills.

  • Awarded the faculty prize of research and creative activity in the College of Arts, Humanities, and Social Sciences for creating interactive and user centered products.

Graphic Designer

Ohio University, AUG 2016 - MAY 2019

  • Created digital and web materials, animations and illustrations to promote events across various media, resulting in %45 increased event engagement and attendance.

  • Collaborated with designers and marketing teams to create recognizable brand presence across marketing collateral by adhering to the branding guidelines.

Skills

User Research

Usability Testing, User Interviews, Market Research, A/B Testing, Competitive Analysis, Personas, Journey Map, User Stories, User Surveys

UX/UI

User-Centered Design, Prototyping, Wireframing, Design Thinking, Web Design, Mobile Design, Information Architecture, Design Sprints, Visual Design, Storyboarding, User Flow, Product Thinking, Storytelling

Design Tools

Figma, InVision, Google Analytics, Miro, Adobe Photoshop, Illustrator, InDesign, After Effects

Education

UX Design Career Certificate

Springboard, 2024

700+ hours immersive course in UI/UX methodologies & technologies.

MFA in Graphic Design

Ohio University, Athens, OH, 2019

MFA in Graphic Design

University of Tehran, Tehran, 2019

BFA in Graphic Design

University of Tehran, Tehran, 2012